ICT Social Business is a subsidiary of Logan Nathan Pty Ltd, a Sydney based company, was founded in 2003, well before using Social Media for Business took online marketing by storm. The core function of the business was to provide website development and internet marketing services to businesses in Australia and Overseas (Europe & Asia).
The Social Media trend was spotted early in the growth curve of the company. The team at ICT Social Business first mastered the intricacies of using Twitter as a business tool, and the CEO - Logan Nathan proceeded to write his first ebook, “Twitter Secrets for Your Business”, in 2008. In order to meet the demand from clients and other local businesses, the ICT Social Business team worked on a training program which was received with tremendous enthusiasm. Businesses who implemented the strategies that they learnt, were able to generate leads, communicate more effectively with clients and derive immense value from the Joint Venture partnerships that they formed.
With the phenomenal success of Twitter, Social Media took on a whole new meaning, and other platforms such as Facebook, LinkedIn, YouTube, Flickr and Google+ were increasingly seen as powerful arsenal in the social media mix. The question that businesses were left with was, how these tools could be used to develop a strategy that would deliver measurable results. Encouraged by the sucesses with the ebook and the training programs, the team at ICT Social Business spent months investigating how businesses were using Social Media tools to their advantage.
The strategy developed was perfected after extensive trials in the business, and was rolled out as a service to businesses. The success of the Social Media training program and one-on-one coaching provided, has resulted in ICT Social Business being called upon to send representatives to speak at several prestigious events all around the world.
To spread the word further about the usage of using Social Media in business, Logan has written a second ebook, “Social Media Secrets For Your Business” as well being the Founder of TweetMyEvents - a Twitter based real-time social media event management platform, that is used in over 50 countries globally and is gaining in popularity daily. The success of TweetMyEvents proves that ICT Social Businesses strategy, is a proven methodology that works.
Besides pioneering the use of Social Media for business, Logan also runs a successful Website Development and Internet Marketing Business called ICT Internet Presence Pty Ltd. The value added services that ICT Internet Presence (ICTIP) provides resulted in the business winning the ‘Hills Excellence in Business Award 2009’ for their Innovation in Process/Technology.
The company now also has its own development center in South Asia. With the extended technical team located in the Information Technology corridors of the world (i.e. in the Indian Subcontinent) ICTIP can strategically compete on price, quality and time in developing and maintaining e-Commerce internet (website) solutions for their customer base throughout Sydney, Melbourne, Brisbane and other capital cities in Australia.
An authority on using Social Media for Business, Logan Nathan has used the very strategies that you will be taught to build an impressive list of followers on a number of Social Media sites such as Twitter, Linkedin and FaceBook, most of which are targeted leads for his businesses.
With over 30 years of Information, Communication & Technology experience, Logan has been running his own company, trading as ICT Internet Presence (ICTIP) in Sydney since January 2004. ICTIP provides results-oriented IT and internet marketing solutions to help businesses achieve their primary business goals.
Prior to starting his own business in 2004, Logan worked in the corporate world for over 20 years holding middle to senior management positions. While working for Cathay Pacific Airways (Hong Kong & Sydney) and SITA Group (Geneva). Logan presented many papers at global business conferences including ‘Corporate Business Outsourcing Practices’ , ‘Service Level Management Practices’ and 'Social Media for Business' conferences.
Logan has written a number of social media business articles and publishes a weekly newsletter in Australia as part of his on-going commitment towards social business education and staying abreast of industry trends. Logan has written a number of articles on Internet/Online Marketing, Search Engine Optimisation (SEO) and Search Media Optimisation (SMO).
ICTIP’s fast expanding client base is a testimony to Logan’s ability to deliver successful outcomes to clients and generating profits for his business.
Stay in touch with Logan via his social media channels : -