Social Business has been a buzz world for the past few years among companies globally. So what is social business? Social business in a nutshell, can be defined as the way in which a company functions and generates value for stakeholders, suppliers, customers, employees and partners.
Have your search engine rankings taken a beating of late? Have you noticed a decrease or increase in your rank based on keywords, domain and target audience? You probably didn't realise that Google has updated its search algorithm with 50 major changes - Google Panda 3.4.
According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already.
Are you using key Social Media platforms such as Facebook, Twitter and Google Plus to promote your business? Do your staff understand their responsibilities on how to use Social media for your business? Do you have a well defined Social Media Strategy in place which is already communicated to your staff? If the answer is NO then read on...
The changes that are being to social media sites are a regular occurrence that we tend to not have the time to keep with all of the changes.
However, when the social media site of the No 1 search engine in the world makes changes, we sit up and take notice. I have compiled a list of the major changes that Google+ has made.
Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel's PR policy. It's not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.
With research indicating that social media is important to 83% of marketers, wouldn't it make our lives easier if there were a set of key steps or points that require focus when developing a social media marketing campaign?
At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.
Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.
Founded in 2005, over the period of 7 years YouTube has become the world's second largest search engine - after Google.
You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos.
As an internet user, we have all in some shape or form used YouTube and basically know our way around YouTube and how we can utilise. But have we really considered how it can be used for business?
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