Getting L.E.A.D.S. from LinkedIn - Sydney Hills Norwest Business Park

Getting L.E.A.D.S. from LinkedIn - Sydney Hills Norwest Business Park Overview This course throws back the curtains on LinkedIn and exposes it for what it is – not merely a platform for building connections, but a channel that helps you differentiate yourself and your business in ways other social media channels cannot. When you complete this course you will be equipped to • Establish a professional identity that leads to personal branding • Highlight your corporate brand and the team behind it • Network and engage with stakeholders in a productive manner • Build communities by sharing useful content to connect with those who share similar interests • Communicate information relating to your organisation such as products/services, newsletters, vacancies etc. and ensure these are seen by the right audience You Will Learn Why it is imperative that your LinkedIn profile is complete and up-to-date – Have a look at the profiles of your team. Are their profiles professional, complete and in line with your corporate website? Do all your profiles uphold the values and branding of your business? How to ensure your profile settings pave way for maximum connection and engagement? Tips to building a credible network in just 10 minutes a day! The importance of connecting and engaging with suitable LinkedIn groups Posting timely information and updates that are relevant to your connections and audience Create and enhance your corporate image via your company page 100% Money Back Guarantee! At the end of workshop if you are NOT happy with what you have learnt then we will simply refund your money! Who Should Attend All Business People - In particular, SME Business Owners, Sales & Marketing Managers and Public Relationship Managers. LinkedIn is a key B2B tool and if you’re not on it or haven’t mastered the basics, then you must attend this course. Alternatively, you may have hundreds of connections but have not been able to drive any interest or opportunities through LinkedIn at this stage. Remember, in today’s context, people look you up online and their perceptions are based on how you are represented. A well-written set of profiles and an up-to-date company page send a consistent message about your organisation and its brand. With 2013 set to be a momentous year for digital strategies, NOW is the time to get LinkedIn to work for you to build your personal brand, company image, stakeholder engagement and generate L.E.A.D.S. Linkedin in Australia - An Infographic done by Logan Nathan This infographic will be explained during this workshop and how you can take advantage of this for your business. Presenters Profile – Logan Nathan www.linkedin.com/in/logannathan Logan is an authority on all things Social Media and the use of Social Media for Business. The current buzz word being SoLoMo (Social.Local.Mobile) Marketing, it has become a personal passion of his to understand how SoLoMo affects online marketing and the industry trends with regard to localised mobile marketing. Simply search his name Logan Nathan on Google and you will find out the rest! He has successfully conducted over 100 social media for business workshops and conferences in Australia, Asia and Europe since 2010. His various speaking engagements in business conferences and workshops have led him to write number of ebooks and articles on Social Media for Business focusing on use of key platforms such as Twitter, Facebook, Linkedin, Google Plus and Pinterest. He is a passionate and prominent user of Linkedin and practices what he preaches on the workshops. He also runs the Norwest Business Park Business Community Group on Linkedin, which now has over 550 members.